Growth Playbooks

Learn from industry experts and explore diverse perspectives about what's trending in our space.

How to go from zero to one lakh monthly selling online in India

Growth Playbooks

How to Go from ₹0 to ₹1 Lakh Monthly Selling Online in India

A realistic, step-by-step playbook for Indian sellers to reach ₹1 lakh per month in online revenue — from picking the right product to scaling with paid ads.

Geetesh Laddha | 03.2026

Growth Playbooks

D2C Brand Launch Checklist for Indian Sellers (2026)

Everything you need to launch your D2C brand in India — from product sourcing and store setup to your first 10 orders and beyond. A practical, no-filler checklist.

Geetesh Laddha | 03.2026

Growth Playbooks

How to Sell on Instagram in India Without Losing Orders

Most Indian sellers lose 30–50% of their Instagram orders to confusion, delayed replies, and payment chaos. Here is how to fix your order flow and actually get paid.

Geetesh Laddha | 03.2026

WhatsApp Business catalog vs a proper online store for Indian sellers

Growth Playbooks

WhatsApp Business Catalog vs a Proper Online Store — What's Better for Indian Sellers?

WhatsApp catalog is free and familiar. But is it enough to run your business? Here's an honest breakdown of when WhatsApp Business alone works and when you need a proper store.

Geetesh Laddha | 02.2026

Growth Playbooks

Influencer Marketing for Indian D2C Brands — The No-BS Guide

How Indian D2C sellers can work with nano and micro-influencers to drive real sales — without wasting money on fake followers or big celebrity endorsements.

Geetesh Laddha | 01.2026

Growth Playbooks

Instagram Marketing for Indian Small Businesses — 2026 Playbook

A no-nonsense Instagram marketing guide for Indian sellers and D2C brands. Covers profile optimization, Reels, Stories, hashtags, and converting followers into buyers.

Geetesh Laddha | 01.2026

Chat bubbles and a shopping bag representing social selling

Growth Playbooks

10 ways to increase Instagram + WhatsApp conversion

Simple, organic actions for Indian Instagram/WhatsApp sellers to turn views and chats into paid orders—fast.

Geetesh Laddha | 01.2026