Both Commert and Dukaan were built to solve the same problem: getting Indian businesses online without requiring any technical skill. No developers, no hosting setup, no code.

They have taken different paths to get there. Dukaan launched in 2020 and built a large seller community fast — known for its mobile app and catalog-style stores. Commert is newer and positioned specifically for D2C brands: sellers who want their own branded storefront, not just a product list with a checkout.

In 2026, both platforms have matured. Here is an honest look at where each one stands.

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Quick Facts

Commert

• Built for Indian D2C sellers and Instagram/WhatsApp-first businesses
• Free plan available (permanently, not just a trial)
• UPI, COD, GST invoicing, WhatsApp notifications included
• No transaction fees on any plan
• Mobile-optimized web dashboard

Dukaan

• One of India's early "build your store in 30 seconds" platforms
• Large existing seller base
• Dedicated mobile app for store management
• More theme options
• Paid plans starting around ₹699/month, no permanent free tier

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Feature Comparison

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Pricing

This is one of the clearest differences between the two platforms.

Dukaan

Dukaan's pricing sits in the ₹699–₹1,999/month range depending on the plan. There is no permanent free plan — you get a trial period, and after that you are on a paid plan. For sellers who are just starting out or doing low order volumes, that monthly cost is a real commitment before you have validated your product-market fit.

Commert

Neither platform charges transaction fees, which is a meaningful advantage over international platforms like Shopify. But Commert's pricing floor is significantly lower. If you are doing ₹20,000 in monthly sales and trying to keep costs lean, ₹0 vs ₹699/month is a real difference.

The free plan is not a stripped-down demo. It includes UPI, COD, and the core selling features. You upgrade when you need more — not because the free plan is designed to frustrate you into paying.

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Ease of Use

Both platforms are no-code and genuinely easy to get started with. You do not need a developer for either.

Where Dukaan has an edge: Dukaan's mobile app. If you manage your business primarily from your phone — checking orders, updating inventory, responding to customers — having a native app is meaningfully better than a mobile browser. The app is well-reviewed and has been refined over several years. For sellers who are rarely at a desktop, this is a genuine advantage.

Where Commert holds its own: Commert's web dashboard is mobile-optimized, so phone-based management works well. The onboarding flow is built around Indian seller needs from step one — it asks for your GSTIN, UPI ID, and bank details at setup, so you are not discovering missing pieces after your store is "live." The setup-to-first-order time is typically under 30 minutes.

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Features for Indian Sellers

UPI and COD

Both platforms support UPI and COD natively. No plugins required, no extra configuration. This is table stakes in 2026 for any India-focused eCommerce platform, and both Commert and Dukaan deliver.

WhatsApp Integration

WhatsApp order updates — shipping confirmation, delivery notification, payment receipts — are something Indian buyers genuinely expect.

Commert has WhatsApp notifications built into the platform. Dukaan offers WhatsApp integration as well, though the depth of automation varies by plan. Check the current plan details before committing if this is critical to your workflow.

Analytics

Both platforms include a dashboard with order data, revenue trends, and basic traffic metrics. For most small-to-mid sellers, the built-in analytics cover what you actually need day-to-day.

Commert's analytics are structured around D2C-specific metrics — conversion rate by product, repeat buyer rate, traffic source breakdown. Dukaan's analytics work well for catalog-style sellers tracking order volume and revenue.

Bulk Product Upload

Both platforms support bulk product import via CSV. If you are migrating from another platform or onboarding a large catalog for the first time, this works on both sides.

AI Product Descriptions

Commert includes an AI-powered product description tool that generates optimized copy from your product name and a few keywords. This is useful for sellers who have hundreds of SKUs and do not want to write individual descriptions for each one.

Dukaan does not currently offer this feature.

Custom Domain

Both platforms support custom domains. Your store can run on yourbrand.com rather than a subdomain on either platform.

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Store Design

Dukaan has a larger theme library. More visual variety, more layout options, and more flexibility for sellers who want a specific aesthetic.

Commert's theme selection is smaller, but the themes are built with D2C brand positioning in mind — clean layouts, mobile-first performance, prominent trust signals (COD badge, return policy, GST invoice notice), and WhatsApp CTA placement. They are designed to convert, not just to look good.

If design variety and the ability to customize visuals is important to you, Dukaan gives you more to work with. If you want something clean that loads fast and is set up to convert Indian buyers, Commert's templates are competitive.

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Where Dukaan Is Better

• Mobile app management. If you live on your phone, Dukaan's app is a meaningful quality-of-life advantage.
• Larger seller community. Dukaan has been around longer and has more active community resources, seller groups, and peer knowledge-sharing.
• Theme variety. More layout options if you want design flexibility.

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Where Commert Is Better

• Pricing. A genuine free tier with no time limit, and paid plans starting at ₹199/month. For sellers starting out or running lean, this matters.
• D2C brand positioning. Commert's stores feel like branded D2C websites, not just product catalogs with a checkout bolted on. If you want customers to feel like they are buying from a brand, not a marketplace-lite, Commert's layouts communicate that better.
• AI product description tools. Built-in tools for generating optimized product copy — useful if you have a large or frequently updated catalog.
• All-inclusive feature set. GST invoicing, WhatsApp notifications, UPI, COD — included on all plans. No surprise "you need to upgrade for this" moments.

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Who Should Choose Dukaan

• You are an established seller with consistent monthly revenue and the ₹699+/month cost is not a concern
• You manage your store primarily from your phone and want a native app experience
• You have a larger catalog and want more theme variety for your storefront design
• You value a large existing community of Indian sellers to learn from

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Who Should Choose Commert

• You are a new seller and want to start completely free before committing to a paid plan
• You are building a D2C brand, not just a catalog — you want the store to feel like a brand, not a directory
• You sell a lot of SKUs and want AI tools to speed up writing product descriptions
• You want all the India-specific features (UPI, COD, GST, WhatsApp) included without hunting for which plan unlocks them

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FAQs

Can I switch from Dukaan to Commert? Yes. You can export your product catalog from Dukaan and import it to Commert via CSV. Order history does not migrate, but your product listings, images, and pricing can be moved over. Commert's onboarding team can assist with the process.

Does Dukaan charge transaction fees? No, Dukaan does not charge transaction fees on top of your payment gateway's rate. You pay Razorpay or your chosen gateway's standard cut, but Dukaan does not take an additional percentage.

Is there a free plan on Dukaan? Dukaan offers a trial period, but there is no permanent free plan. After the trial, you move to a paid plan. Commert is the option if you want a free plan with no expiry date.

Does Commert work for physical product sellers with a large SKU count? Yes. Commert supports bulk product import via CSV, and the platform is built for physical goods — including variant management (size, colour, etc.), inventory tracking, and shipping integration.

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Conclusion

Commert and Dukaan are both solid platforms for Indian sellers, and both are a better starting point than a foreign platform that does not understand the Indian market.

The decision comes down to your situation. If you want a dedicated mobile app and a larger theme library, and you are already generating enough revenue that ₹699/month is a small percentage of your sales, Dukaan is a reasonable choice.

If you are starting out and want to validate your store before spending anything, if you are building a D2C brand (not just a catalog), or if you want the full Indian feature set included at every price point — Commert is worth trying first. The free plan exists so you can decide with data, not just on spec.